Nokia Nseries Design Award

ANNOUNCEMENT OF CONTEST
“Nokia Nseries Design Award”

Deadline : 15th September 2008

ART. 1 – CONTEST SUBJECT

Nokia, in partnership with Gruppo Sintesi (including several relevant design brands, such as Sintesi, BBB, Montina, DMK, BUM), promotes a contest of ideas to project furniture and furniture complements, inspired by the concept of CONNECTING MOBILITY.

Contemporary lifestyle is deeply affected by mobility. People travel a lot, because of their work, for personal interests, or simply to enjoy themselves. Strict boundaries between workspace, home, social spaces, and entertainment venues no longer exist. Mobile technology, can connect not only people, but even spaces, which should consequently be redesigned according to new, dynamic and multifunctional objectives, meeting people’s changed needs.

REGISTRATION & INFORMATION

The theme of CONNECTING MOBILITY includes two possible interpretations:

removal of any obstacle to a free and dynamic enjoyment of multimedia contents in a given space, following variable directions and unusual non-linear paths, which are hard to predefine;

transportability of furniture and furniture complements outdoor and indoor, from one room to another one.

transportability of furniture and furniture complements outdoor and indoor, from one room to another one.

With regard to the first interpretation of the theme, take, for instance, bookshelves or tables, decorated with removable pictures to create a temporary personal exhibition; or a circular sofa, enhancing collective fruition of a videogame; or modular wall panels, improving the acoustics of a room to enjoy music in a better way; or an armchair with mobile phone holder, etc.

On the other hand, vases that can be flattened so as to be carried everywhere, or a lamp that can be folded and used in any situation, can be regarded as examples of the second interpretation of the theme.

Innovative design, polisensorial qualities, focus on entertainment and communication among people will be considered specially rewarding characteristics for the projects presented.

ART. 1 bis – SUBJECT SPECIFICATION

Projects should draw free inspiration from Nokia Nseries mobile phones, with regard to:

- advanced multimedia functions
- services (music, map navigation, games, photo camera, etc.)
- ergonomics, chromatic palette, graphic patterns, etc.

Furniture and furniture complements include:
- chairs / armchairs / sofas;
- tables;
- padded complements;
- containers;
- vases;
- objects;
- office furniture;
- beds;
- equipped walls;
- lamps.

On the contrary, the term “furniture and furniture complements” does not include:
- kitchens;
- bathrooms;
- mobile phones (structure, components, etc.)
- mobile phone accessories, socks covers, gadgets, etc.
- technological devices.

As regards materials, the only projects that will be taken into consideration will be those using:
- plastics;
- metals;
- wood.

ART. 2 – PRESENTATION OF THE CONTEST

This announcement of contest will be presented online on www.nokiatrendslab.it, on Sintesi website www.gruppo-sintesi.com, at universities and design institutes. The contest will also be launched through specialised press.

ART. 3 – TERMS OF PARTICIPATION

Participation is opened to all European and Extra-European citizens meeting the following requirements :

- students at architecture or engineering faculties, or at design institutes located in European or Extra-European territories;
- young designers graduated or provided with a diploma not older than 30 years old on 15th September 2008.
- Groups are admitted. In this case, contestants should designate a group leader through a specific declaration, subscribed by all the contestants and attached to the project presented. The group leader will be responsible beside organizers of the Contest.

ART. 4 – PAPERS REQUESTED

Each contestant should present a maximum of 3 projects in digital format, by uploading pdf files (maximum limit allowed: 3MB) on the website www.nokiatrendslab.it/design/award in the section named “Nseries Design Award”. Suggested number of tables: From 2 to 8 (more only if strictly needed). Papers can be realised with any technique. The project should be provided with a brief report, indicating:
- title/name of the project;
- measures;
- materials used

The project must be original and unpublished, under penalty of exclusion from the Contest or return of the prize if the non-originality should be later discovered.

ART. 5 – PERSONAL DATA

For each project, contestants will have to indicate the personal data of the author/s, by filling in the specific form with name, surname, address, phone number, fax number, e-mail, and birth date.

Moreover, contestants will have to upload in pdf format copy of University / Institute enrolment certificate or self-certification.

In the case of a group, a sheet should be attached to the project, and it should contain the declaration, subscribed by all contestants, designating a group leader. The personal data of the group leader and all the other members of the group should also be indicated.

ART. 6 – ANNOUNCEMENT DEADLINE

Projects must be uploaded on the website
www.nokiatrendslab.it/design/award not later than 15th September 2008.

ART. 7 – SELECTION COMMITTEE

A Committee composed by exponents of culture, design, and furniture industry will choose the winning projects. Members of this Committe will be soon defined. There will also be a voteless secretary, who will have executive and coordinative functions.

ART. 8 – WORKS OF SELECTION COMMITTEE

The Committee will evaluate the projects meeting all the requirements needed on the basis of their originality, their functional-aesthetical values, and their consistency with the proposed theme, as indicated in art. 1 of this announcement. Furthermore, it will be taken into consideration the quality of the communication and presentation of the project. The Committee will deliberate by majority; the minutes of the works of the Committee will be taken by the secretary and will be signed by all the commissioners. Committee’s decisions are final and unquestionable.

ART. 9 – CONTEST OUTCOME

The works selected by the Committee will be communicated via registered mail not later than 15th October 2008 and on

www.nokiatrendslab.it/design/award.

ART. 10 – WINNERS

Five projects, and consequently five winners will be selected. The selected projects will be evaluated for eventual production and distribution organized by Gruppo Sintesi. The companies promoting the Contest will communicate the winning projects through specialised press.

ART. 11 – PROPERTY OF THE PROJECTS

Projects will not be given back and will remain property of the author/s. Every request to use the projects will be asked to the author/s. Nokia will automatically gain the right to use the images of the selected projects in its communication projects for three years. In case of use, Nokia will inform the author/s of the selected projects.

ART. 12 – PRODUCTION RIGHTS

Contestants will mantain their rights as authors of their projects. Gruppo Sintesi will gain the right of pre-emption for three years to further develop the projects. Projects that will be inserted in the production of Gruppo Sintesi will be subjected to a specific contract, stipulated directly with the author to regularise royalties.

ART. 13 – ACCEPTANCE OF THE CONTEST ANNOUNCEMENT

The participation to the Contest implies the total acceptance of this announcement. Contests allow Sintesi to treat their personal data according to the Italian Law n° 196/2003. The data will be conserved in the

database of IAKI Srl, Via Brembo 23, 20139 Milano. To process the data and provide its technical service, IAKI has been authorized by Nokia Italia SpA, Customer Market Operations, Ufficio Marketing, Viale delle Città d’Europa 679, 00144 Roma. Nokia Italia SpA is the owner of the database.

For any question about registration or the Contest, please send an e-mal to :
contest@nseriesdesignaward.com